The moment when you first implement your marketing campaign will be quite tense, and a big part of the reason why that is the case has to do with the fact that you have probably put quite a bit of work into the marketing campaign that is now going to be rolled out which means that you would be paying close attention to the data that is coming in. This data can be a little tough to decipher at first which means that a little help that can demystify all of this new information can go a long way for you at this current point in time.
There are a lot of different kinds of marketing data that you would be getting. According to https://www.leadshunter.org, not all of this data is going to be useful for you though. You might be looking at impressions and thinking that this is something that indicates success. All it actually shows you however is how many people saw your ad. You might have shown lots of people the ad but the number of people that actually clicked on the ad is what truly ends up mattering at the end of the day.
Hence, the number that you should try to pay closer attention to is engagement. This number indicates how many people actually ended up clicking on the ad or interacting with it in some other way, shape or form. This will give you a deeper understanding of the success of your marketing campaign than might have been the case otherwise, and it will help you modify your approach in a way that would lead to actual benefits for your client rather than just generating meaningless numbers that don’t earn a dime.